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Matt Soar

Intermedia Artist, Graphic Designer, Writer

Brand Hype latest

March 22, 2005

Ladder49.jpg

Brand Hype, my website all about product placement, is now just a few weeks away from being ready for launch. The database works well enough, and we’re now looking for folks who might be interested in helping us test it out. (Here’s Joaquin Phoenix as fireman Jack Morrison in Ladder 49 (2004). It’s his daughter’s fifth birthday party, and she’s completely hidden by the “Barbie car” she asked for. She got a Barbie doll, too.)

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