Sorting through some old, slightly damp boxes in my mother’s lock-up garage in England last month, I came across a huge billboard poster. I acquired it in the 1980s through a letter-writing campaign to several ad companies and couldn’t believe my luck when a man in a van showed up one hot day and asked which poster I was actually looking for. He left me with ads for Levi’s and Heineken, but returned a few days later with the ultimate prize: a Perrier ad illustrated by Gray Jolliffe. Then the fun started: being a roadside poster, it was massive. Any ideas I had about sticking it on my wall – maybe even papering my bedroom with it – were out of the question. So I resorted to hanging choice sections, one at a time. The line reads “Once you discover Perrier, nothing else will do.” No mystery why I ended up in advertising.
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